BEER BEER BEER
I'm not sure if you ever get the chance to browse the Tondar Archives. However, even better and more extensive are the Sports Illustrated archives from the dawn of time. This particular article on the history of beer endorsements in sports was one of the most fascinating reads I have ever encountered, and probably the biggest explanation for the decline of Bad Beer (Weidemans, PBR, Natty, Black Label, Asshouse, Red Dog, Schaefer, Hamms, Josef Hoffbauer, and Old Style).
I'm not sure if you ever get the chance to browse the Tondar Archives. However, even better and more extensive are the Sports Illustrated archives from the dawn of time. This particular article on the history of beer endorsements in sports was one of the most fascinating reads I have ever encountered, and probably the biggest explanation for the decline of Bad Beer (Weidemans, PBR, Natty, Black Label, Asshouse, Red Dog, Schaefer, Hamms, Josef Hoffbauer, and Old Style).
